Privacy, Terms & Policies

Your Privacy Matters to Us

This Privacy Policy describes how Brikbond Consultancy Services ("Brikbond," "we," "us," or "our") collects, uses, discloses, and safeguards your personal information when you visit our website (www.brikbond-cs.in) or engage our services.

1.1 Who We Are

Brikbond Consultancy Services is a strategic growth consulting and full-service digital marketing firm registered and operating in India. We provide performance marketing, branding, web development, app development, and business consulting services to clients across India and internationally.

1.2 Applicable Laws

We operate in compliance with the following data protection frameworks:

• India's Digital Personal Data Protection (DPDP) Act, 2023
• Information Technology Act, 2000 and its amendments
• General Data Protection Regulation (GDPR) — applicable to EU/EEA clients
• California Consumer Privacy Act (CCPA) — applicable to California residents
• Google Advertising Policies and Google Ads Data Processing Terms
• Meta (Facebook) Advertising Data Policy

Information We Collect

We collect only the data necessary to deliver our services, communicate with you, and improve our website experience. We never sell your personal data to third parties.

2.1 Information You Provide Directly

• Contact Information: Name, email address, phone number, business name, and city/state when you fill in our contact form, book a strategy session, or reach out via email or phone.
• Project Details: Information about your business goals, budget range, project requirements, and any documents you share during our engagement process.
• Billing Information: Invoice details, GST number, company registration details, and payment records. We do not store card or banking credentials — all payments are processed through certified payment gateways.
• Communication Records: Emails, WhatsApp messages, meeting notes, and other correspondence related to your project or inquiry.

2.2 Information Collected Automatically

• Usage Data: Pages visited, time spent on pages, referring URL, browser type, device type, operating system, and screen resolution.
• IP Address & Location: Approximate geographic location derived from your IP address, used for analytics and fraud prevention.
• Cookies & Tracking Pixels: Data collected via cookies, Google Analytics, Google Ads conversion tracking, Meta Pixel, and similar tools — governed in Section 3 below.

2.3 How We Use Your Data

• To respond to your inquiries and deliver the services you have contracted
• To send project updates, invoices, and service-related communications
• To improve our website, understand audience behaviour, and optimise our content
• To run and measure the effectiveness of our own advertising campaigns
• To comply with applicable legal and regulatory requirements
• To prevent fraud, unauthorised access, and other harmful activities

2.4 Legal Basis for Processing (GDPR)

• Contractual Necessity: Processing required to fulfil our service agreement with you
• Legitimate Interest: Analytics, security, and direct marketing to existing clients
• Consent: Marketing emails, newsletters, and retargeting ads — you can opt out at any time
• Legal Obligation: Retaining financial records and responding to regulatory requests

2.5 Data Retention

We retain personal data for as long as necessary to fulfil the purposes outlined in this policy. Client project data is retained for a minimum of 5 years for legal and accounting compliance under Indian law. You may request erasure of your data at any time, subject to our legal retention obligations.

2.6 Your Rights

• Right to Access: Request a copy of the personal data we hold about you
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure: Request deletion of your data (subject to legal obligations)
• Right to Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing for marketing or profiling purposes
• Right to Withdraw Consent: Withdraw consent at any time without affecting prior processing

To exercise any of these rights, email us at info@brikbond-cs.in with the subject line "Data Rights Request." We will respond within 30 days.

2.7 Third-Party Service Providers

We may share your data with trusted third-party service providers who assist us in operating our business, subject to strict confidentiality agreements:

• Google LLC — Analytics, Ads, Google Workspace (email, documents)
• Meta Platforms Inc. — Advertising pixel for campaign measurement
• Payment Gateways — Razorpay, Instamojo, PayPal, Wise (for international payments)
• Cloud Storage Providers — Google Drive, Dropbox for secure file sharing
• Communication Tools — WhatsApp Business, Zoom, Google Meet

We do not sell, rent, or trade your personal information to any third party for their own marketing purposes.

Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to improve your browsing experience, analyse site traffic, and support our advertising. This section explains what we use and how you can control it.

3.1 Types of Cookies We Use

• Strictly Necessary Cookies: Essential for the website to function. These cannot be disabled. They include session tokens and security cookies.
• Performance & Analytics Cookies: Google Analytics 4 (GA4) — collects anonymised data on page views, session duration, and user behaviour to help us improve our website.
• Advertising & Targeting Cookies: Google Ads conversion tracking tag and Meta Pixel allow us to measure ad performance, create retargeting audiences, and optimise our ad spend. These cookies may track your activity across websites.
• Functional Cookies: Remember your preferences (e.g., language, region) to personalise your experience.

3.2 Google Ads Compliance Statement

Our website is configured in compliance with Google's advertising policies, including:

• Google's EU User Consent Policy (for European visitors)
• Google Tag Manager implementation of GA4 and conversion tracking
• No collection of personally identifiable information (PII) via ad tags
• Compliance with Google's Personalised Advertising Policy
• Transparent disclosure of data collection practices via this policy

3.3 Managing Your Cookie Preferences

• Use your browser settings to block or delete cookies (see your browser's help documentation)
• Opt out of Google Analytics: tools.google.com/dlpage/gaoptout
• Opt out of Google personalised ads: adssettings.google.com
• Opt out of Meta advertising: via Facebook/Instagram privacy settings
• Use a browser extension such as uBlock Origin or Privacy Badger

Terms of Service

By engaging Brikbond Consultancy Services — whether through our website, a signed proposal, a verbal agreement, or any other means — you agree to be bound by these Terms of Service.

4.1 Scope of Services

Brikbond Consultancy Services provides, but is not limited to:

• Performance marketing (Google Ads, Meta Ads, SEO, programmatic)
• Brand identity design, visual communication, and creative production
• Website and landing page design, development, and deployment
• Social media management and content creation
• Video production and editing
• Mobile and web application development
• Business strategy consulting and growth advisory
• LaunchX startup kits and bundled service packages

The exact scope, deliverables, timelines, and fees for any engagement are governed by the individual Proposal or Service Agreement signed between Brikbond and the Client.

4.2 Client Responsibilities

The Client agrees to:

• Provide accurate, complete, and timely information required for the project
• Supply necessary materials, credentials, and access (e.g., ad accounts, website CMS, brand assets) within agreed timelines
• Designate a primary point of contact and provide feedback within agreed review windows (typically 5–7 working days)
• Make payments per the agreed payment schedule
• Ensure that materials provided do not infringe third-party intellectual property rights

4.3 Intellectual Property

• Client-Owned IP: Upon receipt of full payment, creative deliverables (logos, designs, website code, copy) produced specifically for the client become the client's property.
• Brikbond IP: Our proprietary methodologies, frameworks, templates, toolkits (including the LaunchX system), and internal processes remain the exclusive property of Brikbond Consultancy Services.
• Portfolio Rights: Unless expressly prohibited in writing, Brikbond retains the right to display completed work in our portfolio, website, and marketing materials.
• Third-Party Assets: Stock imagery, fonts, licensed software, and third-party plugins are subject to their own licensing terms. Clients are responsible for maintaining required licences after project handover.

4.4 Confidentiality

Both parties agree to maintain strict confidentiality of all proprietary, business-sensitive, or commercially valuable information disclosed during the engagement. Brikbond will not share client business information, strategies, financial data, or project details with third parties without express written consent. Clients may request a formal Non-Disclosure Agreement (NDA) prior to commencement of any project discussions.

4.5 Limitation of Liability

While Brikbond commits to delivering high-quality work in good faith, we cannot guarantee specific business outcomes (e.g., revenue targets, lead volumes, conversion rates) as these depend on market conditions, client execution, and external factors outside our control.

To the maximum extent permitted by law, Brikbond's total liability in connection with any engagement shall not exceed the total fees paid by the Client for the specific service giving rise to the claim, during the six-month period preceding the claim.

Brikbond shall not be liable for indirect, incidental, consequential, special, or punitive damages, including loss of profits or data, arising out of or in connection with our services.

4.6 Warranties & Disclaimers

• Brikbond warrants that our services will be performed with reasonable skill, care, and professionalism
• We do not warrant that advertising campaigns will achieve any specific performance metric
• Third-party platforms (Google, Meta, etc.) may change their policies, algorithms, or pricing at any time, which is beyond our control
• Website rankings, ad impressions, and organic reach are subject to platform algorithms and market competition

4.7 Governing Law & Jurisdiction

These Terms are governed by the laws of India. Any disputes arising under or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts of Delhi, India, unless otherwise agreed in writing. For international clients, disputes may be resolved through binding arbitration under the UNCITRAL Arbitration Rules.

4.8 Modifications to Terms

Brikbond reserves the right to update these Terms at any time. Changes will be posted on this page with an updated effective date. Continued use of our website or services after changes constitutes acceptance of the updated Terms.

Payment Terms & Billing

Our payment terms are structured to protect both parties and ensure smooth project delivery. All terms are specified in the project proposal and must be agreed upon before work commences.

5.1 Standard Payment Structure

• Project Kick-off (50%): A non-refundable advance of 50% of the total project fee is due before work begins. This secures your project slot and covers initial research, strategy, and setup costs.
• Mid-project Milestone (25%): Due upon approval of the initial deliverable, design concepts, or strategy document — whichever is applicable to the service.
• Project Completion (25%): Final balance due upon delivery of completed work, prior to final file handover or website launch.

For retainer-based engagements (monthly services), payment is due on the 1st of each service month, in advance. Services may be paused if payment is not received within 7 days of the due date.

5.2 Invoicing

• All invoices are issued in Indian Rupees (INR) for domestic clients and may be issued in USD, GBP, or EUR for international clients.
• GST (Goods and Services Tax) is applicable on all services at the prevailing rate (currently 18%) for Indian clients. Our GSTIN will be mentioned on all tax invoices.
• International clients outside India are not charged Indian GST; however, they may be subject to applicable taxes in their own jurisdiction.
• Invoices are payable within 7 days of issuance unless otherwise agreed in the project proposal.

5.3 Late Payments

• A late payment fee of 2% per month may be applied to overdue balances.
• Brikbond reserves the right to pause active work or withhold deliverables until outstanding payments are cleared.
• Persistent non-payment may result in engagement termination and legal action for recovery of fees.

5.4 Accepted Payment Methods (India)

International Payment Terms

We work with clients globally and have streamlined our international payment process. These terms are structured to comply with RBI (Reserve Bank of India) FEMA regulations and international payment standards required by platforms including Google Ads and Meta.

6.1 Currency & Exchange

• International invoices are issued in USD ($) by default. EUR (€) or GBP (£) billing is available on request.
• Exchange rates are applied at the prevailing rate on the day of invoice generation. Brikbond bears no liability for exchange rate fluctuations.
• All foreign remittances to Brikbond are received as per FEMA (Foreign Exchange Management Act) guidelines and filed under appropriate RBI reporting requirements.

6.2 International Payment Methods

6.3 Google Ads Policy Compliance — International

For international clients engaging Brikbond to manage Google Ads campaigns on their behalf, we operate in full compliance with Google's policies:

• Verified Business Identity: All campaign accounts are operated under verified business identities per Google's advertiser verification requirements.
• Transparent Billing Disclosure: Ad spend billing occurs directly through the client's Google Ads account or via agreed managed billing — clearly disclosed in the service agreement.
• No Misrepresentation: We do not engage in deceptive billing practices, hidden fees, or ad fraud of any kind.
• EU Consent Mode: For EU/EEA clients, we implement Google Consent Mode v2 to ensure GDPR-compliant ad measurement.
• Data Processing Agreement: For clients subject to GDPR, a Google Ads Data Processing Addendum is in place by default.

6.4 Tax Obligations for International Clients

• Services exported from India to international clients qualify as "zero-rated" exports under the Indian GST framework — Indian GST is not charged on such invoices.
• International clients are responsible for assessing and paying any withholding tax, VAT, GST, or sales tax applicable in their own jurisdiction.
• For US-based clients: Brikbond is a foreign entity and is not subject to US tax withholding for services performed outside the US. A Form W-8BEN-E can be provided on request.
• For UK-based clients: Services fall outside the scope of UK VAT as they are supplied from outside the UK. The client's reverse charge rules may apply.

Refund & Cancellation Policy

We are committed to delivering excellent work and resolving disputes fairly. Our refund policy is designed to be clear and protect both parties. Please read this carefully before engaging our services.

7.1 General Refund Principles

All refund decisions are made on a case-by-case basis, guided by the principles of fairness, contractual obligations, and the extent of work completed. Refunds are processed within 7–14 working days of approval.

7.2 Refund Schedule by Service Type

7.3 Non-Refundable Items

• Advertising spend paid directly to platforms (Google Ads, Meta Ads, LinkedIn Ads, etc.) — these are governed by platform refund policies
• Third-party software licences, domain registrations, or hosting purchased on the client's behalf
• Rush/expedited delivery fees
• Payment gateway processing fees (typically 2–3%)
• Strategy sessions and consultations that have already been conducted

7.4 How to Request a Refund

1. Email info@brikbond-cs.in with the subject line "Refund Request — [Project Name]"
2. Include your name, invoice number, project details, and reason for the refund request
3. Our team will acknowledge your request within 2 working days
4. A resolution will be communicated within 7 working days
5. Approved refunds are processed within 7–14 working days via the original payment method

Frequently Asked Questions

Answers to the most common questions we receive about our services, policies, payments, and working with Brikbond.

Contact Us & Dispute Resolution

If you have any questions about these policies, wish to exercise your data rights, or need to raise a dispute, please contact us through the channels below. We aim to resolve all matters amicably and promptly.

9.1 Primary Contact

9.2 Dispute Resolution Process

1. Step 1 — Direct Resolution: Contact us via email with a detailed description of the issue. We will acknowledge within 2 working days and work towards a mutually agreeable resolution.
2. Step 2 — Escalation: If the issue is unresolved within 14 working days, it may be escalated to a senior partner at Brikbond for review.
3. Step 3 — Mediation: If direct resolution fails, both parties agree to attempt mediation through a mutually agreed-upon mediator before pursuing legal action.
4. Step 4 — Arbitration / Legal: Unresolved disputes may proceed to binding arbitration (for international clients) or litigation in the courts of Delhi, India.

9.3 Complaints About Data Processing

If you believe we have handled your personal data unlawfully, you have the right to lodge a complaint with the relevant data protection authority:

• India: Data Protection Board of India (once operational under DPDP Act 2023)
• EU/EEA: Your local Data Protection Authority (e.g., ICO in the UK, CNIL in France, BfDI in Germany)
• USA (California): California Privacy Protection Agency (CPPA)